WHAT WE DO

We coach you to ensure you are in the best position to win. In most organizations, you only get one shot to present your value to a client. These are high-stakes meetings and not without big challenges. Consider these statistics, 85% of executives say sales meetings are a waste of their time, and 60% of buyers who say they are ready to make a decision ultimately decide to do nothing.

85% of executives say sales meetings are a waste of their time

The two biggest complaints executives say they have about sales meetings is first, that the vendor makes it all about themselves and their product pitch, never getting around to the client’s needs and business challenges. This is a pattern executive buyers see time and again. The second reason is that executive buyers don’t learn anything new during the meeting that will help them do their job better or look good to their peers or superiors.

Most organizations approach a sales presentation focused on what to give to the client and what they want to tell them. In their eagerness to maximize the time they’ve been given, they overwhelm the client with information so they cannot help but be impressed. But here’s the challenge, when everyone looks and sounds the same, when you are all just average, you make your buyer’s life, and the decision before them, extremely difficult. The result? They too often do nothing.
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At The Bard Group, we come at this from the other side of the table. We help you focus on the client, on what’s going on with them, and what they need to hear from you. It’s been proven that the sales team that makes the meeting about the client, instead of themselves, has the highest probability of winning — by a long shot. The best sales professionals put the client at the center of everything they do. 

We teach you how to bridge the gap between your world and theirs. How to align what you do with what matters most to them. How to ensure that they understand your value relative to their situation. And we are passionate about helping you find the right way to engage the client so they know you are the right choice.

Our coaching is at the intersection of the story you tell, the visuals you use to tell that story, and how you engage the client. Based on our experience, this is what turns a good meeting into a great meeting.

The story you tell 

We help you develop a crystal clear story. One that is memorable and repeatable. One that aligns your solutions with your client’s challenges.

Your visuals 

We ensure your visuals are crisp and clean so as not to over-complicate the messages you want the client to take away.

How you engage 

We coach you on techniques that create a natural conversation flow and hold the attention of your audience. When your client is engaged, everyone wins.