Sales engagement coach program

SALES ENGAGEMENT COACH℠

The Sales Engagement Coach program teaches the uncommon behavioral skills of top sales professionals.

FOUR SALES DISCIPLINES

1.
CREATING A COMPELLING STORY

Your story is not about everything you do. It's about aligning your message to what's most important to your client.

2.
PREPARING FOR A WINNING PERFORMANCE

Plan so well that when you present it feels natural and spontaneous to your client.

3.
DELIVERING A MEMORABLE MEETING

Success is when your client can easily remember how you uniquely solve their challenges.

4.
ENSURING AN ENGAGED BUYER

The more fully the client is engaged, the better the outcome will be.

The program is specifically designed for business-to-business sales and client-facing executives who are looking to deliver better results for their companies and greater success for themselves. Engagement is at the center of the program because we believe it is the most effective way to strengthen the mental and emotional connection that moves a buyer to take action.

Engagement is not a concept, but a practice that combines science — what’s going on in the mind of the buyer, with art — the techniques that drive better results. The Sales Engagement Coach program is designed around four sales disciplines spanning 32 lessons and 100+ techniques. These techniques were uncovered and honed over 30+ years in B2B sales.

32 lessons and 100+ techniques developed over 30 years

We know what works and what doesn’t because this is our life’s work. We begin every coaching engagement by learning about you, because people are complex, and every executive we coach is unique. We discuss your specific goals or those of the team you’d like us to coach, and together we set priorities. We use these priorities to tailor a program for you drawing on the lessons within the four disciplines. Our priority, without exception, is to focus on the areas that will propel your success and drive the greatest return for your company. LEARN MORE...

YOUR EXPERIENCE

Our approach to coaching is best described as behavioral-based. We celebrate who you are and help you take your mindset, habits, and skills to a higher level. Here’s a snapshot of some of the benefits our clients derive from working with us.

INSIGHTS  

You will experience insights that will change the way you plan for sales meetings, present your story, and engage with your buyers. These insights will allow you to simplify your story, focus on what matters most to the client, and make it easy for them to recognize your value.

CAPABILITY  

You will experience breakthroughs in your skills that will take you to a new level of performance. Bringing an open mind and the courage to do things differently, you will apply proven techniques that will elevate you to the next level of capability, confidence, and success.

RESULTS  

You will prepare for meetings in ways that will greatly increase your probability of success and expand your opportunities in the future. You will learn how to drive better results, and get a greater sense of fulfillment out of your work.