Union Station, Washington, DC

COMPLIMENTARY LESSONS

About your buyer lesson

ABOUT YOUR BUYER

It’s important to understand how human nature affects your buyer’s behavior, so you can successfully connect with them, help them see your value, and inspire them to take action.

We’ve studied buyers for over 30 years and have identified three behavioral traits that buyers consistently exhibit, each of which poses challenges for you in a sales meeting. Take a look to learn about techniques you can use to overcome these challenges.

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Preparing for a presentation lesson

PREPARING FOR A PRESENTATION

Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” In order to distinguish yourself and your firm, you must prepare differently and be intentional about the experience you create.

    Read on to learn more about the critical things you must do to prepare for a winning presentation.

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    SALES TIPS

    1

    You only have one chance to make a first impression.

    You want to make a good impression, but in this new era of virtual and hybrid meetings, the standards by which you are being judged have changed. So, the question is, how do you look and sound your best?

    2

    How can 180 seconds be so pivotal?

    65% of people multi-task during a virtual meeting and 100% are multi-tasking as they wait for a call to start. How do you grab the client's attention when you open the meeting, and how do you ensure they continue to stay focused on you and your message?

    3

    The 10% difference

    People will forget 90% of what you say within 48 hours. This is a discouraging statistic when we know a great meeting must be both memorable and repeatable.

    Most people think forgetting is a failure of memory, but it’s quite the opposite.

    VIDEO

    Video – coming soon

    Coming soon.