THE STORY BEHIND OUR NAME

In medieval times, a bard was a professional storyteller skilled in composing and reciting tales of heroes and their escapades. The bard’s telling of a story captivated the audience, ensuring the listeners were fully engaged and emotionally connected to the hero’s outcome.

Today, an organization’s success depends on its ability to compose and tell a differentiated and compelling story. To be successful, you have to move beyond the traditional methods of presenting facts about you and your products hoping the client is able to wade through the information and understand your value to them.  

Instead, you need to create a narrative, specific to the client, that bridges your two worlds, and actively engage them in the conversation so they know, with absolute certainty, that the meeting is all about them.  

You want to captivate your audience, like a bard captivated his own, ensuring that the client mentally and emotionally connects your solutions to their business challenges.