Washington DC, Union Station at night

OUR COACHING

No two organizations are the same or need the same coaching. We work with you to determine the approach that’s right for you based on your situation and goals. Honoring the skills, talents and abilities you have, we introduce new behaviors to level-up your performance.

Every meeting — whether in-person, virtual, or hybrid — comes with its own unique challenges, requiring different approaches and different techniques. For this reason, our coaching is real-world and real-time. We actively coach you on how to apply the techniques as you prepare for live deals. We know that behavior change requires both knowledge retention and application in equal measures. We want you to say “I never thought about doing it that way” and then be able to confidently and successfully use the techniques in your next meeting and the meeting after that until they become second nature. 

We coach individuals and teams in these behaviors that represent the foundation of a successful sales meeting. It is in these areas that the most successful sales professionals excel. 

Story Refinement 

Build your story around key messaging that aligns your solutions with what’s most important to your client.

Visual Design 

Design crisp and clean visuals that punctuate your story, one key point at a time, and why each point matters to the client.

Presenting 

Use your story and your visuals to make it easy for your client to follow along with you and understand how your solutions solve their challenges.

Engagement 

Authentically engage with the client by making them think, listen, and talk, ultimately eliciting the desire action.

Team Synchronicity 

Deliver one cohesive story that leaves the client with a clear message they can easily remember and repeat to others in their organization.

Practice 

Rehearse until you are so comfortable and confident that your presentation feels natural and spontaneous to everyone in the room.

These behaviors are not mutually exclusive but rather overlapping and interconnected. Coaching in any one will likely draw on the adjacencies. 

We structure our coaching to ensure continuous improvement. We know that improving performance requires new approaches, real-time feedback, and opportunities to practice. Our coaching is an ongoing, collaborative process, highly individualized, and more often than not, nonlinear to meet the needs of our clients.

Our coaching is typically delivered virtually. Virtual coaching is ideal for geographically dispersed teams, and for those operating in a fast-moving environment.